Help us name our bear and win £1,000 for your school!

Calling all kids aged 12 and under!

Our bear is so excited to be at the The Times and Sunday Times Cheltenham Literature Festival this year meeting so many new friends. Reading is Bear’s favourite thing, so expect plenty of excitement about meeting authors and visiting the book shop!

Bear is new to the Benefact Family, and we need your help to choose the perfect name. Watch the video to get to know Bear a little better, then send us your idea. If the judges choose the name you send us, we’ll give your school £1,000* to spend on something they need.

Entries open: 10^th October 2025 and close on October 25^th 2025.
Open to: Children 12 years old and under who visit Cheltenham Literature Festival.
Please ask your parent/guardian if it’s OK for you to enter and ask them to help you fill out the below form.

To read terms and conditions click here.

Complete the form below and let us know what you would like to name our bear

Child's name(Required)

School name(Required)

Town or city where the school is located(Required)

Age(Required)

Idea for the bear's name(Required)

Parent/guardian email address(Required)

Parent/guardian permission to enter(Required)

Yes

I consent to being contacted by the Benefact Group in the event that my child’s name is chosen as the winner.(Required)

Yes

Parent/guardian has read and understood the terms and conditions(Required)

Yes

To read terms and conditions click here.